Skims Face Wrap Breakdown: Kardashian's Latest $48 Beauty Innovation or Just Another Viral Stunt?

So I'm scrolling through my feed the other day and BAM—Skims drops what might be their weirdest product yet: a $48 face wrap that looks straight out of a sci-fi horror movie. 😱 Honestly, my first thought was 'What fresh hell is this?' but knowing Kim Kardashian's brand, controversy is basically their marketing strategy. From pierced nipple bras to giant inflatable Kims in Times Square, Skims lives for making people talk—and this face innovation is no exception.

The product photos show models wrapped in that signature Skims shapewear fabric—but around their faces instead of their bodies. It's definitely giving Hannibal Lecter vibes, and the comments section is absolutely roasting it. One top comment nailed it: 'SKIMS: Making women feel bad about themselves since 2018.' Another simply asked, 'What in the Hannibal is this?' 😂

Let's break down what we actually know about this thing:

• Price: $48

• Design: Wraps from chin to crown with Velcro closures

• Fabric: 81% polyamide, 19% elastane with 'collagen yarns'

• Claim: Provides 'ultra-soft jaw support' for a 'snatched' jawline

The product description is suspiciously vague though—no specific benefits listed, just marketing buzzwords. When Byrdie reached out for details about those collagen claims or actual usage instructions, Skims declined to comment. 🚩

Now here's where it gets interesting—Skims is positioning this as part of the 'morning shed' trend where you remove all your overnight beauty gear (mouth tape, masks, etc.). Creator Jasmine Alisha posted a video saying 'The way the Skims face shaper has elevated my entire morning shed is crazy... my jawline has never been this snatched.' But she doesn't share how long to wear it or how many nights it took to see results. 🤔

As someone who's been in the beauty game for years, I'm pretty sure Skims can't legally claim any actual medical benefits without running into FDA/FTC issues. So they're using coded language like 'snatched' instead of 'slimming'—clever, but transparent.

What the experts say:

• Dr. Marc Mani (plastic surgeon): Patients wear similar 'face bras' after facelifts, but it won't mimic surgery results

• Joseph Carillo (facial sculptor): Believes in facial compression for jawline definition and reducing puffiness

What's really fascinating is the timing—the Kardashian-Jenners are suddenly super transparent about plastic surgery! Kris Jenner got a facelift, Khloé revealed 'every' procedure she's had, and Kylie confirmed her breast implants on TikTok. So if they're admitting their looks come from surgery, why would anyone think a fabric wrap could achieve similar results? 🤷‍♀️

Carillo thinks Kim is just 'on the pulse' of beauty trends—taking something clinical and making it wearable. But body confidence speaker Alex Light makes a great point: This isn't happening in isolation. It's part of a bigger trend including:

• Buccal fat removal normalization

• Weight loss drug popularity

• Facial taping and threads

• Algorithm rewarding AI-doll aesthetics

And despite all the criticism—or maybe because of it—the face wrap is already SOLD OUT. Whether it actually works? We'll have to wait and see. But one thing's for sure: Kim knows how to get people talking, and in 2025, that's half the battle. 💅