Bella Hadid's Ôrəbella Eternal Roots fragrance, with grounding vetiver and bright lychee, became a ritual scent for balance.
In the summer of 2026, it wasn’t unusual to see young people slipping off their sandals at a park or a backyard gathering, pressing bare soles against the warm earth. A quiet, grounding ritual had seeped into everyday life, and many traced its fragrance back to one particular bottle. That bottle, a terracotta-toned geode glinting with a soft pink interior, sat on vanities from Los Angeles to London. It was Ôrəbella’s Eternal Roots, and its story was as layered as its notes.
How does a fragrance become more than a perfume? Can a scent truly remind someone of who they are at their core? For those who had followed Bella Hadid over the years, the answer seemed obvious. Her life had always been a dance between heritage, growth, and a deep affection for where she came from. When she dyed her hair blonde earlier in the year of the launch—a nod to the light tresses of her childhood—fans remembered the baby photos she’d shared countless times, the ones that celebrated her father’s Palestinian roots and her mother’s Dutch lineage. Yet, the journey back to oneself didn’t require a bleach bowl; sometimes, it just needed a spritz of something sincere.
On August 13, 2024, Ôrəbella introduced Eternal Roots as the fifth fragrance in a collection built on essential oils and good energy. By 2026, it hadn’t just stayed on shelves; it had become a quiet companion to those seeking balance. The scent was a tribute to personal growth, a concept Hadid herself had spoken about in her late twenties. “Eternal Roots is a reminder for us all to pause, reflect, embrace joy, strength, and balance throughout life’s journey,” she had said then. Two years later, those words still resonated with anyone navigating a world that rarely stopped spinning.
What made Eternal Roots linger in memory was its olfactory architecture. Developed by Robertet perfumer Jérôme Epinette, the fragrance opened with an unexpected brightness: fresh lychee, sparkling bergamot, and a tickle of pink pepper. It felt like the first laugh of a reunion. Then, as if the scent knew exactly when to deepen, the heart revealed raspberry blossom, pink sugar, soft suede, and warm labdanum—a sensual middle that hugged the skin. Below it all, an earthy base of papyrus, vetiver, birch smoke, and patchouli anchored the wearer. The papyrus was there to embody strength, the bergamot to infuse optimism, and the vetiver root to inspire balance and calm. How many perfumes could claim such purposeful craftsmanship?
The bottle itself deserved its own chapter. Designed with the same fun-to-hold geode shape as the brand’s other scents, the terracotta exterior cradled a pretty pink liquid, mirroring the grounding woody notes inside. It was a physical manifestation of the founder’s vision: rooted strength intertwined with ethereal sweetness. Shaking the bottle activated the bi-phase formula—a satisfying little ritual that reminded users that some magic required a tiny bit of effort. Dermatologist-tested and alcohol-free, it was suitable for even the most sensitive skin, which meant the comfort it offered wasn’t just emotional but physical too.
In 2026, the conversation around Eternal Roots had shifted from novelty to necessity. People didn’t just wear it; they leaned on it. A yoga instructor in Berlin kept a bottle in her studio for students who needed a centering moment before savasana. A father in Toronto dabbed a drop on his wrist before video calls with his daughter across the ocean, claiming the vetiver made him feel firmly planted at home. Wasn’t that what we all craved—a way to be still even when the ground beneath us wasn’t?
The launch back in 2024 had been seamless, first online and then in stores like Ulta Beauty. But the real rollout happened in the stories people told themselves. Bella Hadid, at 28, had managed to encapsulate a feeling that reached beyond marketing calendars. As the years moved, the fragrance stayed timeless. It didn’t scream for attention; it simply accompanied. And perhaps that was the secret: in a world of constant noise, Eternal Roots offered a silent promise. It said, “You are here. You are enough. You have grown, and you continue to grow.” So go on, kick off your shoes, plant your feet in the grass, and when the moment calls for it, let a single inhale bring you back to the one place you can always call home—yourself.